Marketing communications for B2B technology companies who want to get real.
Marketing communications for B2B technology companies who want to get real.
No matter how great your products and services are, if clients can't easily understand how you can help them, they'll go to your competitors who may not be as good as you, but are better at marketing.
Your clients deserve your expertise. Don't lose them with confusing language and ineffective marketing.
We can fix this.
Here's the truth: When you work in marketing in the tech sector, the hardest part is trying to make sense of what the technology does and why anyone should care. It means calls with subject matter experts, who can't always explain it articulately. The back-and-forth takes time, slowing go-to-market plans.
AI accelerates this process. It acts as an interpreter to me. Using this insight, I can shape and apply a human filter to the messaging, narrative and campaigns.
It means I can achieve far more, far faster, with a far more relevant and better understood message than before. Which means you get results faster too.
This isn't about AI vs Us. It's AI and Us.
Think of me as your friendly fractional CMO or freelance marketing guru you can turn to when you need help.
Whether you're the company founder, head of marketing or sales, or in charge of revenue growth, I'm here to make your marketing more human so you get results, like these:
My creds:
If I had corporate values laminated on a wall they’d say:
Do what you say you’re going to do.
Focus on the why.
Be authentic.
Have fun.
When I'm not working, I 'm walking. Or sailing. Or adventuring. Or travelling. Or writing for fun.
I've sailed across the Atlantic, climbed Kilimanjaro, walked the breadth of England, completed the Tour du Mont Blanc, spent much of last year backpacking around Europe, wrote a book in a week and self-published it, and I run a not-for-profit global community for women who like to hike called Glamoraks.
I also do the marketing for an incredible adventure travel company called Water by Nature, mainly so I can get free trips to exotic places....
I'd love to get to know you too. One hoomin to another.